House Hunting Fever: Google Searches for Homes Just Hit a 2-Year High
House Hunting Fever: Google Searches for Homes Just Hit a 2-Year High
Think summer is a slow season for real estate? Think again.
New data from Google Trends shows that searches for “homes for sale” have surged to their highest level in two years. Even with mortgage rates in the 6% range this July, buyers haven’t stopped dreaming—and planning—their next move.
The Digital Front Porch: Where Buyers Start
Most buyers don’t begin their journey by walking into an open house. They start online. And according to Google’s data, phrases like “homes for sale” and “houses for sale” are being typed into search bars more than at any point since 2023.
That means, behind the scenes, a lot of people are quietly watching the market, researching neighborhoods, and bookmarking homes that catch their eye.
A National Trend With Local Impact
The states showing the most intense search activity include New Hampshire, North Dakota, Delaware, and South Carolina—but the ripple effect reaches everywhere. When search interest is high, it signals that buyers across the country are building momentum.
And here in Arizona, that could mean more out-of-state eyes landing on East Valley homes in the weeks ahead.
Why Sellers Should Pay Attention
- Searches turn into showings. Many of today’s “just browsing” buyers become tomorrow’s home tours.
- Mortgage rates are trending down. As of August 13, 2025, the average rate dipped to 6.53%—the lowest of the year. Pair that with rising online interest, and you’ve got the perfect recipe for renewed activity.
- Your home’s online presence matters. From listing photos to social media, this is the moment to make sure your property is easy to find and hard to scroll past.
For Buyers, This Is Your Window
If you’ve been waiting for a sign, this might be it. Rising searches suggest more competition is coming. Getting pre-approved now—or exploring listings before the next rate shift—could put you ahead of the curve.
đź‘‹ Thinking about selling in Gilbert, Chandler, or Queen Creek? Or ready to start your own home search? Let’s connect and talk strategy while the interest is building.
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